Brian G. Johnson, author of Azon Bestseller, shares Kindle self-publishing tips and advice that will allow you to drive more traffic and thus make more sales. Talking from his experience as an “Internet Marketer”, Johnson elaborates on how to make your books more “visible” amid the ocean of books on Google and Amazon by explaining how the search engine works.
Please also be aware that some form of self-promotion of the speaker’s book is involved in this short video. While I have no intention at all to promote Johnson’s book per se, producing a tutorial video does seem to be a great marketing idea for self-publishing authors, especially if you are a Youtube savvy.
Video Credit: Brian G. Johnson
This picture illustrates the (traditional?) publishing process, which involves four major parties and twelve steps. If authors take the self-publishing approach, some steps (e.g. Agent) might be optional; if only e-book version is produced (whether on the author’s own website or under contract with publishing platforms like Amazon), then details of the Distribution step will also alter. In addition, the “Print on Demand” (POD) model is bound to have a great impact on the distribution process.
I personally think that these days it will be necessary to draw a direct link between “Writer” and “Book Buyer”/”Reader”. With online platforms like Goodreads, Amazon, and various blogging sites, writers and readers now can easily engage with each other in the life cycle of a book. Wouldn’t it be a great way to promote book sales if reading becomes more interactive?
Image Credict: International Book Promotion