I would like to ask you to accept my sincerest apology for not showing up in May as I promised. As some of you may know, I have been extremely busy with my graduation, and some research opportunities came up afterwards which have kept me occupied and will do so for quite some time into the future.
I am also happy to tell you that I have been admitted into the Master of Philosophy in General Linguistics & Comparative Philology programme at the University of Oxford. It has been my dream to become a linguist, and after careful consideration I have decided that I will be embarking on this new endeavour with much anticipation (but also anxiety) this September.
Sadly, this also means that I would not be able to update this website, at least for quite a while. This is not a permanent goodbye – my aspiration to become an academic publisher is still alive, but I hope you could understand that with the current (and future) workload of my study and research, it would be rather difficult for me to maintain this website while keeping up its quality. I did consider cutting down on the frequency of posting or looking for a writing partner, but the quality of content has always been my No.1 priority and I would not like to risk it.
Publishing Insights has been one of the most amazing experience of my life. It started out as a “personal” project, but quite unexpectedly I found myself in a global community of readers/writers/publishers, an active network that brought us together to have a heated debate and then become friends (not in the sense of “followers”). I could not be more grateful for having the chance to know many bloggers on WordPress and beyond, many of whom have contributed to very sophisticated discussion on my posts and have kept their dreams and goals alive in spite of the frequent (and cruel) struggle of balancing between business and art. You are the reason why Publishing Insights has been a rewarding experience for me.
Thank you, my dear readers, and I wish you every success in your own endeavours in the publishing world.
After actively running this website for almost half a year, I would like to make a list of the blogs/blog sections (in alphabetic order) that I find insightful and informative for writers, readers, and publishers. Most of them are also very well designed, which means that you can enjoy a visual feast while savouring news feeds from the publishing world:
- Author Solution: Keith Ogorek shares tips on writing, self publishing, book marketing, and bookselling
- Book Venture: a website owned by a publishing company; long and informative posts about interesting publishing topics with very thorough analysis
- Confessions of a Published Author: Arran Bhansal on being a published author, and writing in general; occasional business tips
- Digital Publishing 2015: an online hub of graduate course in digital publishing, posts written by publishing students from Bath Spa University
- Let’s Get Digital: all about publishing business
- Let’s Read! from “chasingtheturtle”: creative illustrations about reading, a quite refreshing blog section on WordPress
- Myth Creates: another published writer sharing views on writing and self-editing
- News on Publishing and Marketing: Simona David, a book marketing professional, sharing her views on recent publishing events
- Penguin Blog’s News: company blog run by Penguin Random House
- Piles of Pages: Amy, a Creative Writing Graduate from England, sharing what she has learned about writing and the publishing industry
- Publishing/Writing: Insights, News, Intrigue: as the name indicates
- Today’s Author: a writer-supportive website full of writing prompts and writer’s circle; viewpoints contributed by many writers
- The Stroppy Editor: Tom Freeman on editing from a practitioner’s perspective
- The Literary Game: publishing and book marketing advice; valuable insights into the many aspects of the life of a writer
- Books: Publishing, Reading, Writing: as the name indicates
Announcement: Publishing Insights will not be updated in April as I am currently preparing to graduate and my schedules look quite daunting. Thank you very much for your understanding in advance, and I look forward to resuming our discussion here in May.
Image Credit: Tea Break
Emily Craven describes author branding as an experience of Being Judged by Your Cover, and claims that “branding yourself as an author” is the key to success. She points out that readers do consider cover design as a factor when purchasing books, and book cover can influence your sales at different stage. Craven further introduces the concept of branding and how to take advantage of some “branding parameters”. Another article posted on The Huffington Post goes with the title “Why Every Writer Needs An Author Brand“, and it is written by a staff from Writer’s Relief. The article emphazises on the importance of having a clear idea of how to market yourself and your work, essentially through “maintaining continuity in your voice as a writer”. Other factors including book cover design (once again…), author website, and social media, but whichever platform you use, it is consistency that helps set your professionalism off an amature. In addition, Nancy Blanton has published a series on author branding, including Part 1: A royal undertaking, Part 2: A royal legacy, Part 3: Author branding and Henry VIII: Royal persona, Author branding: Like Good Queen Bess, Author brandin fog à la française: The Sun King, Author branding: 3 lessons from Napoleon. She takes historical figures as examplars of author branding, and offers many insights on what we can take home from these stories.
Image Credit: Raul Taciu for The Art Times
A blog named Self-Published Authors Helping Other Authors is dedicated to introducing tips and advice on writing, publishing, and book promotion. I would like to briefly showcase three of their pieces on author branding: writing partnership, developing websites, and writing reviews.
Guidelines to Making a Writing Partnership Work: Some issues to note when you are co-authoring a publication, including picking the right partner, drafting a contract, assigning work, and sorting out arguments. An example contract is provided at the end of this article.
Developing Effective Websites: For author websites, it is important to define your site/blog clearly, and keep it consistent. Pay attention to not only the details of content but also the visual design, with a particular focus on readability and accessibility.
Writing Reviews: Tips on writing reviews which can work “in your favor as an author”, including commitment to honesty, structure of the review, development of a clear rating system, and frequency of review posts on your author website.
Image Credit: The Creative Penn