Emily Craven describes author branding as an experience of Being Judged by Your Cover, and claims that “branding yourself as an author” is the key to success. She points out that readers do consider cover design as a factor when purchasing books, and book cover can influence your sales at different stage. Craven further introduces the concept of branding and how to take advantage of some “branding parameters”. Another article posted on The Huffington Post goes with the title “Why Every Writer Needs An Author Brand“, and it is written by a staff from Writer’s Relief. The article emphazises on the importance of having a clear idea of how to market yourself and your work, essentially through “maintaining continuity in your voice as a writer”. Other factors including book cover design (once again…), author website, and social media, but whichever platform you use, it is consistency that helps set your professionalism off an amature. In addition, Nancy Blanton has published a series on author branding, including Part 1: A royal undertaking, Part 2: A royal legacy, Part 3: Author branding and Henry VIII: Royal persona, Author branding: Like Good Queen Bess, Author brandin fog à la française: The Sun King, Author branding: 3 lessons from Napoleon. She takes historical figures as examplars of author branding, and offers many insights on what we can take home from these stories.
A blog named Self-Published Authors Helping Other Authors is dedicated to introducing tips and advice on writing, publishing, and book promotion. I would like to briefly showcase three of their pieces on author branding: writing partnership, developing websites, and writing reviews.
Guidelines to Making a Writing Partnership Work: Some issues to note when you are co-authoring a publication, including picking the right partner, drafting a contract, assigning work, and sorting out arguments. An example contract is provided at the end of this article.
Developing Effective Websites: For author websites, it is important to define your site/blog clearly, and keep it consistent. Pay attention to not only the details of content but also the visual design, with a particular focus on readability and accessibility.
Writing Reviews: Tips on writing reviews which can work “in your favor as an author”, including commitment to honesty, structure of the review, development of a clear rating system, and frequency of review posts on your author website.
Image Credit: The Creative Penn