The Write Life publishes an infographic to help authors decide whether they should pursue self-publishing or follow the path of traditional publishing.
In a discussion of this infographic, Mutterings of a Fantasy Writer refers to July 2014 Author Earnings Report which reports some statistics about “emerging trends in the world of digital publishing”
One thing that I’ve wanted to point out is that I think there is a general misconception with traditional and self publishers about “getting the book out there.” There is no “out there.” There is only “who is for” and “how is the author cultivating and adding value for readers.” People read and share information based on trust in relationships, and we should bear that in mind when we write/publish a book.
Image Credit: The Write Life
Emily Craven describes author branding as an experience of Being Judged by Your Cover, and claims that “branding yourself as an author” is the key to success. She points out that readers do consider cover design as a factor when purchasing books, and book cover can influence your sales at different stage. Craven further introduces the concept of branding and how to take advantage of some “branding parameters”. Another article posted on The Huffington Post goes with the title “Why Every Writer Needs An Author Brand“, and it is written by a staff from Writer’s Relief. The article emphazises on the importance of having a clear idea of how to market yourself and your work, essentially through “maintaining continuity in your voice as a writer”. Other factors including book cover design (once again…), author website, and social media, but whichever platform you use, it is consistency that helps set your professionalism off an amature. In addition, Nancy Blanton has published a series on author branding, including Part 1: A royal undertaking, Part 2: A royal legacy, Part 3: Author branding and Henry VIII: Royal persona, Author branding: Like Good Queen Bess, Author brandin fog à la française: The Sun King, Author branding: 3 lessons from Napoleon. She takes historical figures as examplars of author branding, and offers many insights on what we can take home from these stories.
Image Credit: Raul Taciu for The Art Times