Growing up as a bookworm, I have gone completely crazy about the spin-off products of Penguin Books — and I’m pretty sure that I am not the only one. Penguin Books was one of the first foreign publishers who introduced western classical literature into China, and as a teenager I was privileged to indulge myself with English language and literature, thanks to this little Penguin.
Postcards featuring iconic Penguin book jackets, Book Bag with an image of Jack Kerouac’s On the Road (which I could no longer resist and finally purchased one from HKU Bookstore at 166HKD, on 21st January 2015), Water Bottle based on the cover of The Lost Girl, Notebook coming with Jane Austin’s Pride and Prejudice…… I see the production of book spin-off as an innovative marketing strategy to increase sales and allow the publishing house to transition from relying on the sales of books (including hard copies and e-books) to attracting the readers with more creative products. Rather than limiting ourselves to the traditional ways of running a publishing business, we might find it the right time to re-examine the old saying of “judging a book by its cover”!
Image Credit: Penguin Books, UK