Tag Archives: Twitter

Why I Heart the Bookternet

“At your average book publisher, 10 years ago was a time before the internet.” Rachel Fershleiser, who now works on Tumblr’s outreach team, helps authors and publishers reach new audiences. Rachel takes us through an evolution from reading and writing as entirely “solitary pursuits” to the development of online tools that enable collaboration and community. She shares great stories and innovations that connect readers and writers like never before, in a publishing industry that is becoming more democratized and accessible.

What has actually happened in the past ten years of publishing, with the emergence of digital community? Are books and the Internet really in opposition to each other? And what will the next ten years of publishing be like, with the technologies that are here to stay and more business models on the rise?

Video Credit: TEDxGowanus

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Hachette: Selling Books Straight from Twitter

crowdfunding-a-dang-book

 reports that Hachette Book Group will start selling books straight from Twitter after announcing a partnership with Gumroad, a platform where creative works get around distributors and are directly sold to the readers/audience.  speculates in a more in-depth discussion that this experimental deal is Hachette’s battle hymn against Amazon.

Although Owen describes it as an “experiment” because the books are sold “for a limited time and in limited quantities” only, Holmes argues that such business models might be revolutionary in shaping the future of digital distribution. From what I have read so far, here are some of its advantages:

1. This partnership facilitates the integration of marketing and sales for Hachette Book Group, since much of the company’s book marketing and promotion is now done on the social media.

2. By providing valuable data for creators, Gumroad makes it easy for the creators to identify their potential audience, and to reach out directly to the audience for promotional purposes.

3. Both Gumroad and Hachette expresses a more “creator-friendly mentality” through this partnership, allowing the authors/creators to make more profit from selling the books, which is motivating and will benefit the publishing ecology, or the entire creative industry in general.

Thought of the day: Do you think this type of business model will be adopted by more publishing companies? What in your opinion might be a disadvantage?

Image Credit: Brad Jonas for Pando Daily