Brian G. Johnson, author of Azon Bestseller, shares Kindle self-publishing tips and advice that will allow you to drive more traffic and thus make more sales. Talking from his experience as an “Internet Marketer”, Johnson elaborates on how to make your books more “visible” amid the ocean of books on Google and Amazon by explaining how the search engine works.
Please also be aware that some form of self-promotion of the speaker’s book is involved in this short video. While I have no intention at all to promote Johnson’s book per se, producing a tutorial video does seem to be a great marketing idea for self-publishing authors, especially if you are a Youtube savvy.
Video Credit: Brian G. Johnson
“Ursula K. Le Guin accepts the National Book Foundation’s Medal for Distinguished Contribution to American Letters at the 65th National Book Awards on November 19, 2014.”
This video went virus within the online author/publisher community when it was first released. Now a discussion in retrospect, we can refresh our memories of how Le Guin informs us once again the “dangers to literature” and schools us on creative freedom. While our community need people who know the difference between “the production of a market commodity and the practice of an art”, we should also bear in mind that books, whose profit motive often conflicts with the purpose of art, “are not just commodities.”
At the end of the speech Le Guin says, “But the name of our beautiful reward is not profit. Its name is freedom.” Spirits of the writing and publishing community — a belief in resistance and change in “the art of words” — shall stay alive. That’s really all we need to hear.
Video Credit: National Book
Source Credit: Write Through It, The New Yorker
Dr. Frances Pinter talks about the ways in which “academic publishing needs to transform itself to respond to the opportunities and challenges of the digital age” in a one-hour seminar at the University of Oxford.
Video Credit: The Oxford Internet Institute
Johanna Vondeling gives a speech about her observation of the global publishing industry while working in Perth, Australia.
According to Vondeling, the rapid change that publishing industry faces today comes from “the explosion of self-publishing”, “the emergence of new technologies and new business models”, “globalisation of the industry”, and even some “fundamental changes in consumption habits”. These changes have brought about unprecedented challenges in the industry. She encourages the global publishers to invest more in digital publishing to embrace the new trends, while maintaining traditional publishing practices.
The most interesting point that Vondeling has made is that publishers these days are not just competing with each other or self-publishing authors, but are really competing with the attention of readers, who are believed to spend less and less time on reading due to distraction of emerging electronic devices and more diversified sources of information. Concerns of this phenomenon can be found beyond the publishing industry; as people devote more time to their smartphones and laptop entertainments, they are deprived of the time they used to spend exercising, meditating, family gathering, and even sleeping. What we are witnessing is a fundamental change of modern lifestyle that has been going on globally in the past decade. Traditional publishers will need to think about adjusting their strategies in business decision making before the change is too overwhelming to digest.
Video Credit: Berrett-Koehler Publishers
Andrew Losowsky delivers an informative and entertaining talk The Power of Publishing Platforms at TEDxAtlanta (I have transcribed this video into English for TED, but the subtitle is still pending approval).
From a journalist at leading publications to an independent journalist/editor, Losowsky wants to change who we listen to, and how we listen by helping people understand their own world and get their own voice through publishing. I have kept this talk on my favorite list to remind myself why I aspire to become a publisher in the first place.
Video Credit: TEDxAtlanta