Author Branding: Writing Partnership & Blogging

Brand

A blog named Self-Published Authors Helping Other Authors is dedicated to introducing tips and advice on writing, publishing, and book promotion. I would like to briefly showcase three of their pieces on author branding: writing partnership, developing websites, and writing reviews.

Guidelines to Making a Writing Partnership Work: Some issues to note when you are co-authoring a publication, including picking the right partner, drafting a contract, assigning work, and sorting out arguments. An example contract is provided at the end of this article.

Developing Effective Websites: For author websites, it is important to define your site/blog clearly, and keep it consistent. Pay attention to not only the details of content but also the visual design, with a particular focus on readability and accessibility.

Writing Reviews: Tips on writing reviews which can work “in your favor as an author”, including commitment to honesty, structure of the review, development of a clear rating system, and frequency of review posts on your author website.

Image Credit: The Creative Penn

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