Emily Craven describes author branding as an experience of Being Judged by Your Cover, and claims that “branding yourself as an author” is the key to success. She points out that readers do consider cover design as a factor when purchasing books, and book cover can influence your sales at different stage. Craven further introduces the concept of branding and how to take advantage of some “branding parameters”. Another article posted on The Huffington Post goes with the title “Why Every Writer Needs An Author Brand“, and it is written by a staff from Writer’s Relief. The article emphazises on the importance of having a clear idea of how to market yourself and your work, essentially through “maintaining continuity in your voice as a writer”. Other factors including book cover design (once again…), author website, and social media, but whichever platform you use, it is consistency that helps set your professionalism off an amature. In addition, Nancy Blanton has published a series on author branding, including Part 1: A royal undertaking, Part 2: A royal legacy, Part 3: Author branding and Henry VIII: Royal persona, Author branding: Like Good Queen Bess, Author brandin fog à la française: The Sun King, Author branding: 3 lessons from Napoleon. She takes historical figures as examplars of author branding, and offers many insights on what we can take home from these stories.
Image Credit: Raul Taciu for The Art Times
Publishing Insights 
Reblogged this on ChristianAuthorChick and commented:
Good insight on Branding here a must read for authors…
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Wonderful insight here: Reblogged
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You only have a few seconds to make a first impression. In fact, I think it might be even less time than that since the world move so fast. The right branding is crucial.
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Thanks for your post and for liking my recent post. Even though I’ve written many novels, I’ve never paid much attention to marketing, so I look forward to any advice that you might have. I can say from my own experience that covers can make a huge difference, and when a book of mine goes live on Kindle and doesn’t sell very well, I almost always change the cover. And sometimes, the change in cover will immediately translate into sales.
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Thanks for sharing you experience!
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thanks for stopping by; good subject, well written.
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True – I won’t even pick up a book if the cover doesn’t appeal
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Sort of by coincidence, my first two books have kind of brutal red covers. Is this the sort of thing I should continue into the future?
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Very nice, thank you.
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Reblogged this on Anita & Jaye Dawes.
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Reblogged this on Books and More.
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Great insight! Like they say first impressions count. I guess that applies to a blog as well. Thanks for the post.
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Reblogged this on Behind The Eyes and commented:
Marketing is the key to successful career in writing. If they do not know that you are present how will the know to look for you on the shelfs
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I am going to have to get to those links before I make a real comment but for now I think I am picking up what you are putting down:) Thanks for the post
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